Croxton Records

"Any knowledgeable music consumer would be wary of a group reforming to record a new album some 28 years after their last. Especially when that last album was their only one and the group disbanded before its release! Australian power pop pioneers Young Modern arise like the Phoenix from their long cold ashes to incinerate all such reservation in a blaze of authentic guitar pop that sounds as fresh as their original recordings.

Formed in Adelaide in 1977, Young Modern were to only last two years, their nimble and eloquent brand of jangling power pop ahead of its time. They recorded with Stephen Cummings as producer and released the 'She's Got The Money/Automatic' 7" before breaking up. An album was posthumously compiled and released as Play Louder. Even back then, Stuart Coupe wrote "in future times when Young Modern are a legendary cult rock'n roll band you can proudly hold this record up to your hip friends and tell 'em you knew all along."

Visionary label Aztec re-released Play Louder with a bunch of live recordings in 2005 and the wholehearted reception to the package was the impetus for the members of Young Modern to reunite for the first time in 26 years. Drawing on material that had only been recorded live (much of it packaged with the Aztec release), the band spent only three days recording 12 tracks mid last year and the quality of results would surely have surpassed even their own aspirations. The rhythms are taught, the vintage guitars ricochet tunefully about like bird song and singer John Dowler's vocals sound as good as they did in the 70's.

Of course, great vintage aesthetics will only get you so far without strong songs; echoing the likes of The Byrds, The Kinks, The Box Tops and forecasting the sounds of Big Star and Australia's own Sunnyboys and The Stems, every one of the 12 original tracks on How Insensitive sound like a crafted classic. If songs like 'Lies' and 'It Happened Today' had have been released in the 60's, they surely would have been massive hits."

Martin Jones, Rhythms Magazine, 2007

HOW INSENSITIVE
Album 2007 (croxt035)

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'HOW INSENSITIVE'
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Track Listing:
1. Do You Care
2. Lies
3. Girl Of Mine
4. It Happened Today
5. Bracelets
6. Home Of The Brave
7. The Ravers Hit Town
8. It's Her Way
9. Pensacola Blues
10. Catholic Girls
11. Goodbye Weekend
12. Yeah Yeah Yeah